Trust Vodafone & MobileComs.co.uk to get you the right deal!
About MobileComs.co.uk
You've come to the right place for some fantastic deals on Vodafone. We're able to bring together the best value deals on tariffs, inclusive minutes and texts with frequent big ticket special offers, etc. Simply click through the links to any of the deals on our pages and you'll be able to purchase from Vodafone's totally encrypted and secure site.
Check back frequently, we're always up-to-date with Vodafone's extra special offers. Pick up a bargain today!
STOP PRESS - The Apple iPhone 4 is available now on Vodafone tariffs - See below and the Special Offers Tab for more information to BUY NOW! Android Handsets Now Available. The new must have in-phone software - Vodafone 360 | Everything You Love, In One Place - available now.
About Vodafone
Vodafone offer the best National UK coverage, has a great reliable network, has the least dropped calls and offers full support via its Retail Stores and Call Centres. Vodafone now offer some of the most competitive deals available, with Super Sims, Monthly Contract Agreements and Pay-As-You-Go plus lots of variations to allow for a tailored package to suit all your needs.
Check This Out! Sell Your Old Mobile Phone Comparison Site
At last...a comparison site for your old mobile phone. Enter make & model and see who has the best deal.
Great Deals
Simply click on the deal that's right for you, or on our Special Offers Tab. Thanks for visiting MobileComs.co.uk.
Current Offers
Special Offers
Time Out
Reviews
New Offers
Apple iPhone 4 - Ready to Order Now!
This year's most eagerly anticipated handset - the iPhone 4 - is available to buy on Vodafone right now!
Due to unprecendented demand there may be a slight delay bewteen order and delivery of this fantastic piece of kit.
Key/New Product Features
Facetime | People have been dreaming about video calling for decades and now with dual cameras front and back, this has become a reality.
Retina Display | The Retina display on iPhone 4 is the sharpest, most vibrant, highest-resolution phone screen ever, with four times the pixel count of previous iPhone models.
Multitasking | iPhone 4 introduces a whole new way of multitasking. Now you can run your favourite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily. This smarter approach to multitasking is available only on iPhone.
HD Video Recording and Editing | Shoot your own films in high definition. Capture impressive video even in low-light settings, thanks to the advanced backside illumination sensor and built-in LED light.
5 Megapixel Camera with LED Flash | More pixels - better quality.
Super Deal - Over £40 price plans will include 5MB of data to use in Europe per day.
Now you can get access to some of Britain’s best events, this means you can get tickets to the hottest music festivals, Vodafone London Fashion Weekend or the McLaren Technology Centre. It’s our way of saying thank you for being with Vodafone.
Registering for Vodafone VIP is easy. Whether you’re a pay as you go, pay monthly, or business customer you can join in now. Just login or register and give yourself lots to look forward to.
Samsung N150 Netbook with Mobile Broadband
FREE from £30 per month |
24 Months
3GB Powerful and portable - a laptop's features without the bulk
Long battery life - stay competitive for up to 8.5 hours
Comes with Windows 7 - for fast and stable working on the go
FREE from £35 per month
900 minutes
Unlimited texts
1024 MB
24 Months
Exclusive to Vodafone with 16GB internal memory
Meet Android™ - then explore over 30,000 amazing apps
Live life in HD - shoot stunning high definition video and photos
Meet Android, the mobile platform for smartphones!
Android phones integrate seamlessly with social networks and can perform powerful tasks such as uploading video to youtube, finding locations using GPS and synching your email and contacts.
All this coupled with a fantastic service from Vodafone delivers deliver 'an Android smartphone experience that's out of this world!'
HTC Legend
HTC Desire
FREE from £20 per month
Key Features:
FREE from £30 per month
Key Features:
Android technology - there are loads of apps and widgets to choose from, from a built in weather widget to a car locator, to a barcode scanner - the list is endless!!!
5 megapixel camera
3.2" touch screen
Android technology - instant access to Facebook and Twitter, stay signed in to receive updates and tweets all the time and even allow links to Facebook and Twitter onto one of your home screens
5 megapixel camera
3.7" touch screen
Vodafone Offers Page | All our offers in one place
New Blackberry Bold White
The Blackberry Bold White is now available to pre-order from Vodafone!
FREE from £30 per month
Key Features:
3.2 megapixel camera
Built in GPS navigation
3G
Free Monthly Cinema Ticket eVoucher
Vodafone are pleased to confirm the addition of a great new eVoucher offer! This cinema booklet gives the user 12 cinemas tickets to cineworld over the year (1 per month). The vouchers are valid from 1 November 2009 and the last voucher expires on 31 November 2010.
Don’t worry - Vodafone are making it really easy for you to take advantage of these vouchers as they don’t need to be redeemed via text, telephone or post. Instead they're shipped out straight to you and are ready to use straight away.
FREE Cinema booklet with eVoucher on the following purchases:
Tariff
Click to learn more
All 24 month mobile phone contracts £25 and over per month
All 18 month mobile phone contracts £30 and over per month
The offer code is: freecinema
Please enter the above code at the basket stage once you have selected your handset and tariff which follow the criteria. The free cinema booklet will then be added to your order.
Vodafone 360 is here....
Everything you love, in one place
What is Vodafone 360?
Vodafone 360: bringing your world together like never before. A single address book for all your contacts from your phone, Facebook™, Windows Live Messenger™ and Google Talk™. One place to get status updates and stay in touch with your friends. And a wide range of Apps, Games and Music for you to enjoy. In one experience, accessible from your phone, PC and Mac.
People view
Your people in one place. The Vodafone 360 People view brings together all your contacts - including friends on Facebook™ and other web accounts. People is a 3D visual address book, so it's easy to see what everyone's up to. It's also neatly arranged in layers, with the people you contact most at the front.
Mobile & PC
Relax. All your stuff is instantly backed up and in sync. Vodafone 360 works seamlessly on your mobile and PC, automatically backing up and updating the contacts, emails, photos and tags that are important to you.
Maps
Maps helps you get where you're going. You can search for specific places and points of interest. There's a GPS that gives turn-by-turn directions. You and your friends can chose to share your location – which makes meeting up easy. You can even rate your favourite places and share them with your mates.
Time Out
Feel free to take some time out to view the two videos below, the first short film (at seven minutes) is truly worth watching the whole way through as is guaranteed to bring a tear to your eye or lump in your throat unless of course you are non human!!! We should all be able to relate to certain parts of the video within our own busy lives and it shows how important telecommunications have become within our modern society.
The second video is short and takes a fun look at making the most of now, this video won a number of awards for excellence. See what you think.
If you feel like us that these are great videos to watch then do share our web address with friends and let us know what you think? info@mobilecoms.co.uk
Reviews
We've acquired a couple of review 'papers' that you might find interesting. Bear with us, it was homework for someone else, but you might find the content illuminating.
NB These reviews are the work of students. The opinions expressed and conclusions drawn are those of the individual authors and do not necessarily reflect those of Vodafone or any of its subsidiaries world-wide, electrospares.net or any of its staff or the web developer, Maxey Web Services or any of its agents. Please refer also to the Disclaimer notice.
How Vodafone Got Here
Vodafone made the UK’s first mobile call on 1st January 1985. It marked the launch of the mobile industry and transformed global communications. Vodafone was established as a subsidiary company of Racal Electronic Plc in 1984 in Newbury, London. The company had less than 50 employees at that time.
Vodafone was the first cellular network launch in the UK. It was floated on the stock exchange in October 1988. The first digital (GSM) mobile phone service was launched in the UK by Vodafone in 1991. With loads of value added services Vodafone progressed and expand rapidly as specified on the website, www.vodafone.com.
In 1999 Vodafone became the second largest company in the FTSE 100. Vodafone is the world’s leading international mobile telecommunications group and operates in 27 countries across 5 continents. For more than 20 years Vodafone has been at the forefront of mobile innovation and they are now entering a stretch of unchartered territory as the next generation technology opens up a whole new range of opportunities for customers.
The competitors of Vodafone are those who:
Offer the same product or service now
Offer similar products or services now
Could offer the same or similar products or services in the future
Could remove the need for a product or service.
It is important for Vodafone to know who their competitors are because by knowing this they are able to predict their next moves, exploit their weaknesses and undermine their strengths. This is important because customers usually know the differences between companies, like their good points and bad points. They know that company A is cheaper than company B and that company C has a better after-sales service.
In this report I will be looking at two main competitors of Vodafone who are O2 and Orange. I have decided to compare Vodafone to O2 and Orange because according to Ofcom Vodafone has a market share of 25% whereas O2 has slightly higher at 27% and Orange has slightly lower at 22%. The table below indicates the market share of all of Vodafone’s competitors and it can clearly be seen that O2 and Orange are by far the closest in terms of this, they are therefore ideal to do the competitor analysis for.
UK MOBILE PHONE MARKET SHARE
O2: 27%
Vodafone: 25%
Orange: 22%
T-Mobile: 15%
3: 8%
Source: Ofcom
However this is the market share they have in the UK and Vodafone does have a large amount of market share in a lot of countries abroad. The table below shows Vodafone’s market share figures globally and which competitors they have:
From this table it can be seen that Vodafone operate in a lot of countries, however O2 and Orange only operate in some, which automatically shows the diversity of how Vodafone has expanded their brand globally much more than its main competitors.
In the content of this report I will be analysing the Pay As You Go tariffs offered by these companies in comparison to Vodafone as well as the strengths and weaknesses of these competitors. The information I will be using in the competitor analysis will be from the internet, looking at company brochures/website and going into store.
PAYG Analysis
Vodafone Group Plc is the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the company's capital was offered to the public in October 1988. It was fully demerged from Racal Electronics Plc and became an independent company in September 1991, at which time it changed its name to Vodafone Group Plc. Following its merger with AirTouch Communications, Inc. The company changed its name to Vodafone AirTouch Plc on 29 June 1999 and, following approval by the shareholders in General Meeting, reverted to its former name, Vodafone Group Plc, on 28 July 2000. Vodafone currently have proportionate mobile customer base of 315.3 million customers world wide.
The two networks in conjunction with Vodafone that I am going to analyse for the purpose of this competitor analysis are;
O2
Three
I am going to compare their Pay as you go tariffs against Vodafone’s. I have chosen these competitors because I think that they are both strong competitors for Vodafone. I have chosen Pay as you go to compare because I think that all three of these networks provide great Pay as you go offers. I aim to prove in this competitor analysis that even though O2 and three give great offers Vodafone will come out on top. I gathered my information from the internet, by going into the stores, and by looking at their brochures.
Products and Services
Vodafone’s Pay as You Go
Vodafone has various pay as you go options:
Vodafone Simply
3 Freedom Packs
Free weekends
Text unlimited
Vodafone Family
Vodafone international
Summer Roaming Promotion (01-06-09 / 31-08-09)
Vodafone Passport
Vodafone IOU
When you first buy a Vodafone sim card, initially you are on Vodafone simply which is 20p per minute and 10p per text to any geographical numbers. This is a straightforward price plan however there is a lot more value for money pay as you go offers that Vodafone will offer you.
Vodafone recently launched ‘Freedom Packs’
These packs offer so much more value for money if a customer is topping up a lot of money in a week/month. There are three freedom packs available
£10 – Gives you 100 minutes and 300 texts
£15 – Gives you 200 minutes and 600 texts
£20 – Give you 300 minutes and unlimited texts
The freedom packs offer a combination of minutes and texts to any UK network or landlines. They can also be used abroad in conjunction with Vodafone Passport. The packs last 30days only, only one can be bought in 30days, the minutes and texts do not roll over. So with the freedom packs pay as you go customers are getting the benefits of contract, even if they are not eligible for one. These packs are also great for young users as parents don’t fear the risk of ending up with a high bill but are saving a lot of money by having a freedom pack.
Text unlimited
Text unlimited is great for all of those people who love to text. Text unlimited has three options;
Top up £5 a month – This gives you unlimited texts on weekday evenings
Top up £10 a month – This gives you unlimited texts, evenings and all weekend
Top up £20 a month – This gives you unlimited texts all day everyday.
Free Weekends
Free weekends are great for those people that don’t top up a lot but can still benefit from some pay as you go options.
Customers can talk and text all weekend with ‘Free weekend’ all customers need to do is spend £5 of top up through the week and they will receive this offer.
Vodafone International
With Vodafone international customers receive great rates for their calls from the UK to any country in the world starting from just a minimum of 5p a minute. All they need to do is add international on to their price plans. The prices and terms and conditions for this are on the Vodafone website with the lists of countries and how much they each cost.
Vodafone family
Vodafone family is a great offer because 4 people can share unlimited minutes between each other, only one person has to pay £5 a month. This is can be used for either pay as you go or contract users. This offer is great because you can still call each other even if you don’t have any credit left on your phone!
Vodafone IOU
Vodafone offers an IOU package of £2 to keep you going until you top and then that £2 is deducted from the amount that you have just topped up.
Vodafone Passport
Vodafone have a list of various countries in the EU and some world countries that are included within Vodafone passport. Vodafone passport is great for when you are abroad, when receiving a call in a Vodafone passport country you pay a 75p call charge and then you can talk for up to an hour. When making a call you would pay a 75p call charge and then the rest of the time would come out of your inclusive minutes and texts from a freedom pack or it would come out of your calling credit at UK rates.
Summer Roaming Promotions
Vodafone currently are doing an unbeatable offer. If you are going on holiday this summer Vodafone are abolishing roaming charges in over 35 countries across Europe as well as Australia and New Zealand. You can talk and text as you would at home with no additional charges, this includes calls, texts, picture messaging, calls to Vodafone customer services and accessing voicemail. This applies to pay as you go as well as monthly plans.
Vodafone’s mystery shop
Overall presentation of the store 10/10
Overall presentation of the team 9/10
Overall presentation of the service 10/10
Customer magic total 9.5/10
Vodafone’s Strengths
World leader within the communications industry
International platform
Network coverage
Great summer roaming promotion
Freedom packs ( as explained below )
Lowest internet prices per day (50p per day for 25mb compared to O2 at £3 per MB)
Minimum top up £5
Vodafone’s Weakness
Customers have to have insurance with Vodafone, to become eligible for a courtesy phone if their handset needs to be sent away to the repair centre, very few customers have insurance and this does cause a challenge for Vodafone.
International calls are a weakness compared to O2’s
This year's most eagerly anticipated handset - the iPhone 4 - is available to buy on Vodafone right now! 
Now you can get access to some of Britain’s best events, this means you can get tickets to the hottest music festivals, Vodafone London Fashion Weekend or the McLaren Technology Centre. It’s our way of saying thank you for being with Vodafone.
FREE from £30 per month |
24 Months 
FREE from £35 per month 
Meet Android, the mobile platform for smartphones!
Vodafone are pleased to confirm the addition of a great new eVoucher offer! This cinema booklet gives the user 12 cinemas tickets to cineworld over the year (1 per month). The vouchers are valid from 1 November 2009 and the last voucher expires on 31 November 2010.
